Market research is the process of gathering, analyzing, and interpreting information about a specific market, industry, or target audience. It involves collecting data on various aspects such as customer preferences, buying patterns, competitor analysis, market trends, and other factors that influence business decision-making

Market research nowadays will not be as unhindered as one might think, with websites often upgrading their windfall registration access, and the most common competitors will often take steps to protect their data by curtailing access to their websites and online information. They may implement protection mechanisms or employ complex systems to prevent automated searches and analyses. Also if accurate and unbiased data is to be collected, it is important to remain anonymous and avoid detection when browsing competitors' websites. Traditional web scraping tools and methods may not be effective in solving those mechanisms, resulting in incomplete or misleading data.