E-commerce is the act of purchasing and selling products or services through the internet. This type of business is usually conducted on external platforms such as Amazon, eBay, or social media marketplaces like Facebook. Additionally, there is a growing trend of individuals creating their own websites to attract customers. E-commerce can take various forms such as traditional wholesale and warehousing, manufacturing, and dropshipping, where the seller does not keep any inventory.

You can sell your products across multiple regions and establish a presence in various product categories without risking your brand by opening multiple accounts on e-commerce platforms. This significantly increases your chances of showcasing your goods to your target markets, which is crucial for generating revenue. However, managing multiple e-commerce accounts can pose a significant barrier as platforms may restrict your accounts if they determine that they are all controlled by the same individual.