Online advertising known as paid advertising involves marketers bidding to participate in real-time auctions to display their ads on a specific network or platform for a particular audience. Thanks to the algorithms of advertising platforms, you can target individuals searching for specific products or with certain interests or behaviors, increasing your chances of reaching your intended audience through online ads.

When managing client profiles on ad platforms, the marketing specialist has to switch between them all the time. Logging off one profile and immediately logging in to another account. Anti-fraud systems treat all these actions as suspicious. Therefore, the platform systems require the logging-in user to enter a code from an SMS that came to the account owner's phone. This procedure can be repeated two times a day. As a result, clients lose their patience. And together with this, the target audience has more and more doubts concerning the agency specialists' professionalism. This, together with the action of other negative factors, leads not only to reputation loss but also to serious financial loss to the company.